eBusiness @ Spotlynx! The latest news in eBusiness

Are you testing PPC landing pages? With all the hype of testing your website, we sometimes forget about paid search landing pages because we’re so focused on checkout, home pages and what color our Add to Cart button should be.

“But Linda, didn’t you say you should test checkout first?”

Last post we published a small part of Affiliate Management an Hour a Day by Geno Prussakov. Geno is an affiliate marketing expert, and in addition to his book, the mastermind behind AM Navigator and the founder of Affilinomics.

One of the perks of being an ecommerce blogger is I’m privvy to review copies of some excellent books. For the ones that are on-point ecommercely (hey, I take some creative license with the English language) they get a mention on the blog as I believe we’re all on the hunt for great e-biz content and I’m often asked what are good ecommerce books to read.

How can newspapers, magazines and other paid content providers sell their wares to consumers used to paying little or nothing for content?

If you haven’t had enough tomfoolery around your office today, I’d like to take a break from our usual ebusiness seriousness and share some tech / geek / ecommerce funnies this April Fool’s.

Cancelling an Order

via Erik Andresen

Spinal Tap Amps

Newspapers and magazines continue to face a tough financial outlook due to dwindling readership and ad revenues. At the same time, new technologies are having a major impact on consumer behavior, fragmenting the media landscape.

The checkout process is a popular area of your site to test, and for good reason. When a visitor has added items to cart and clicks the “proceed to checkout” button, it’s a good indication of purchase intent! But often carts are abandoned early in the process – even at the login screen.

Have you noticed certain sites seem to “follow” you around the web, appearing in display advertising slots nearly every site you visit?

Ever wondered how you could get in on the action?

Google Display Network’s “remarketing” program allows you to create behaviorally targeted campaigns based on clickstream input from your site. You can choose to target all visitors with generic follow-up display ads, or customize campaigns based on which pages and categories your visitors view.

One of the greatest obstacles for developing mobile apps at this time is the number of different mobile phones that need to be supported.

Even though the iPhone is currently the most popular platform for apps, it’s no longer enough to just support that. Android is a worthy competitor, and the iPad presents different options and possibilities that often warrant developing its own app experience.

Curious how your site is doing relative to your competitors, and looking for benchmark metrics to improve upon? Here’s a roundup of free (and freemium) tools that can help you track traffic, SEO, social sentiment, business ratings and site speed performance.

Competitive Benchmarks

Google Benchmarking